NATIONWIDE – The U.S. Travel Association, grappling with the effects of the coronavirus pandemic on the industry, has launched a new campaign to encourage Americans to start planning their next trip.

What You Need To Know

  • U.S. Travel Association launches new campaign

  • "Let's Go There" aims to promote trip planning

  • Theme park companies have joined, including Disney, Universal, and SeaWorld

  • Travel industry working to recover from the effects of the pandemic

The campaign called “Let’s Go There” launched Tuesday and will extend into 2021.

The campaign's rollout comes after a study found that the act of simply planning a future trip can increase happiness.

A survey conducted by researcher Michelle Gieland of the Institute for Applied Positive Research found that 97 percent of respondents reported that having a trip planned “makes them happier,” while 82 percent reported it made them “moderately” or “significantly” happier.

The survey also found that 71 percent of respondents reported feeling “greater levels of energy” when they had a trip planned within the next six months.

"The memories and experiences that travel enables cannot be replaced," said Jill Estorino, president and managing director of Disney Parks, Experiences and Products, and a co-chair of the Let's Go There Coalition. “This campaign is a first step in inspiring Americans to think about planning a vacation, and encouraging them to look forward to experiencing the wonder and joy — and even magic — that only travel can offer."

With the coronavirus pandemic still ongoing, the travel industry is trying to find ways to recover.

Concern over cases has made many Americans hesitate to travel. Travel restrictions have also prevented tourists from returning to areas like Central Florida, which relies heavily on money generated from their visits.

“Let’s Go There” is an industry-wide campaign, with support from dozens of travel-related companies, including Disney, Universal Parks & Resorts, and SeaWorld.

Disney World, Universal Orlando, and SeaWorld Orlando reopened their theme parks this summer with a number of new measures aimed at promoting safety, including mandatory face masks, temperature checks, social distancing protocols and increased cleaning.

But with the slow return of visitors and an uncertain economic future, many parks have made operational changes such as reducing hours, temporarily closing some attractions and even furloughing or permanently laying off workers.

The parks, even operating with reduced capacity, received a temporary boost from Labor Day Weekend crowds.