ORLANDO, Fla. -- VRBO has been named the new title sponsor of Orlando's Citrus Bowl game.

  • VRBO new title sponsor of Citrus Bowl
  • Vacation rental website will be feature in game promotion
  • Citrus Bowl game takes place on Jan. 1 at Camping World Stadium

VRBO, or Vacation Rental by Owner, is a vacation rental website that allows customers to book beach houses, condos and other properties. It offers services similar to Airbnb.

"Florida is one of VRBO's most popular vacation home destinations so it's fitting to see our logo on the 50-yard line of the VRBO Citrus Bowl," VRBO vice president Bill Furlong said in a statement. 

As part of the sponsorship, VRBO will be featured in all game promotion. 

"We're excited to pair Orlando, the top tourist destination in the world, with a growing vacation rental brand in VRBO," Florida Citrus Sports CEO Steve Hogan added. "We look forward to helping fans from the Big Ten and SEC make plans in Central Florida this holiday season."

The 73rd Citrus Bowl will take place on New Year's Day at Camping World Stadium. Penn State (No. 12) will face off against Kentucky (No. 14).