Five Guys, Papa John's, Kohl's, American Airlines and Toyota are among the top U.S. brands ranked in a recent poll of hundreds of companies on familiarity, quality and consideration.

  • Harris Poll ranks brands of the year for 2017
  • Survey evaluates brands on familiarity, quality, consideration
  • Five Guys, Papa John's, Subway among top eateries

Harris recently released its 2017 EquiTrend rankings for best Brands of the Year.

The poll service examined companies in categories from airlines to restaurants to hotels, retail and media.

When it comes to restaurants, there were a few changes from last year's results.

Five Guys Burger and Fries took the top spot in the burger restaurant category this year, knocking down In-N-Out Burger, 2015 and 2016’s top brand, to second place.

For the pizza restaurant category, Papa John’s is the new top dog, knocking 2015 and 2016’s top brand, Pizza Hut, to third place.

Casual dining restaurant brand of the year is The Cheesecake Factory, with 2016’s top brand, IHOP, now in seventh place, and 2015's top brand, Outback Steakhouse, in fourth place.

Restaurant brands that took first place for 2015, 2016 and 2017 include Subway (top sandwich shop) and Chick-Fil-A (top chicken restaurant brand). Moe’s Southwest Grill was No. 1 again this year for fast casual Mexican restaurant brand, with Chipotle off the list for a second year in a row after being No. 1 in 2015.

Top brands for 2017 include the following:

Restaurants

  • Burger Restaurant – Five Guys
  • Casual Dining – The Cheesecake Factory
  • Chicken Restaurant – Chick-Fil-A
  • Coffee and Quick Service – Starbucks Coffee Shops
  • Fast Casual Mexican – Moe’s Southwest Grill
  • Ice Cream and FroYo Shop – Ben & Jerry’s Ice Cream Shop
  • Pizza Chain – Papa John’s Pizza
  • Sandwich Shop - Subway

Retail

  • Department Store – Kohl’s
  • Footwear Store - DSW
  • Hardware & Home Store - The Home Depot
  • Luxury Department Store - Nordstrom
  • Sporting Goods Store – Dick’s Sporting Goods

Hotels

  • Economy Hotel – Microtel Inn & Suites
  • Premium Hotel - Hilton Hotels & Resorts and Marriott Hotels
  • Midscale Hotel - Hampton Inn & Suites
  • Luxury Hotel – J.W. Marriott

Airlines

  • Full Service Airline – American Airlines
  • Value Airline - Southwest

Automotive

  • Non-Luxury Automotive - Toyota
  • Luxury Automotive – Mercedes-Benz
  • Tire - Michelin Tires

Cruise Line

  • Royal Caribbean

Media

  • General Entertainment TV – FX Television Network
  • Kids’ TV - Discovery Family Channel
  • Music TV - Great American Country
  • News Service – National Public Radio
  • Social Networking Site - YouTube
  • Sports TV – NFL Red Zone Television Network
  • TV News - The Weather Channel

For more rankings, visit Harris Poll 2017.