ORLANDO, Fla. — In a galaxy not so far away (Florida, in fact), Disney will soon open its long-awaited, much-anticipated Star Wars: Galactic Starcruiser, the two-night cruise-like hotel experience that promises to gives uber fans a chance to live out their own Star Wars adventure.


What You Need To Know

  • Star Wars: Galactic Starcruiser opens March 1

  • The cruise-like, interactive hotel experience will let fans live out their own Star Wars adventure

  • Peter Weishar, a professor of themed experience at UCF, says Starcruiser could change the tourism industry

  • The experience, billed as unlike anything Disney has created, will combine live theater, role-playing and more

  • RELATED: What it's like inside Star Wars: Galactic Starcruiser

​Billed as unlike anything Disney has ever created, Starcruiser will be  part live theater, part role-playing game and more—with the goal of it all coming together to create the ultimate "immersive" themed experience.

For guests staying at the hotel (or rather on the Halcyon ship), their adventure can be what they make it based on their decisions and how they interact with the characters and elements around them. They can be part of the Resistance or perhaps pledge allegiance to The First Order. They can embark on secret missions or learn to wield a lightsaber.

"The choice is yours," the website for Starcruiser reads. "You are the hero of your very own Star Wars adventure."

But themed experiences are nothing new. Restaurants, hotels, even retail spaces have been used to create unique themed experiences for guests. However, very few have promised this level of interactivity and immersion—especially for one of the most popular franchises on the planet.

And that's why, if Starcruiser proves successful, one industry expert says the venture could be a game changer for the tourism industry.

"I believe if this turns out to be something as successful or popular as Disney hopes, we're going to see this kind of experience translated into multiple different kinds of IP [intellectual property]," said Peter Weishar, professor and director of themed experience at the University of Central Florida.

"This kind of thing has been done to some level with LARP or live-action role-playing, where you take a weekend or better part of a week and become a character, but never to this kind of extent or detail," he said.

To make it work, to really pull off the illusion of living in the "Star Wars" universe, even briefly, it will require different pieces coming together.

The storytelling elements, for one, are crucial. Starcruiser comes with its own in-universe story to get things started: The ship, the Halcyon, a luxury starcuiser operated by Chandrila Star Line has been restored to its former glory. As for the timeline, the events are set between "Star Wars: The Last Jedi" and "Star Wars: The Rise of Skywalker."

The cast members onboard will be "playing roles" as members of the crew or other characters who interact with guests. The guests themselves are encouraged to wear costumes to get into character.

Then there are the set pieces to help bring the stories to life such as cabins with simulated views of space, the ship's bridge with buttons and panels for the navigation and defense systems, and the Crown of Corellia Dining Room.

And there are much fewer rooms (cabins) on Starcruiser when compared to other Disney World resort hotels. That limited number of guests onboard should make for a more exclusive, personal experience.

But one of the biggest challenges though for Disney will be meeting fan expectations. How interactive will the experience be? Will it capture the look and feel of Star Wars? Will it be worth it?

"Obviously the Starcruiser experience is going to appeal to the Star Wars superfan, who is going to look at every little piece of it and critique," Weishar said.

Disney faced a similar predicament when it opened Star Wars: Galaxy's Edge, the 14-acre Star Wars-themed lands at Disney's Hollywood Studios and Disneyland, a few years ago. Reactions from fans varied, with some impressed by the scale and others disappointed by what they felt was a lack of the interactive elements.

The price to experience Starcruiser will give some of the most ardent Star Wars fans pause.

The cost of a two-night Starcruiser stay will vary depending on the number of guests, the type of cabin and the date of the stay. For a cabin for two people, the price starts at $4,809, which is about $1,209 per guest per night, according to sample pricing released by Disney.

It follows a growing trend in the tourism industry of companies offering exclusive experiences for a higher price.

Whatever happens with Starcruiser, come opening or the months that follow, the industry will be watching.

"Whenever Disney pioneers something that's successful the whole industry is looking at them," Weishar said. "I'm sure many of the other theme park companies are keeping a close eye on the success of Galactic Starcruiser."

Star Wars: Galactic Starcruiser is set to open March 1.

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