ORLANDO, Fla. -- SeaWorld has reported an increase in attendance and revenue for its third quarter.

• SeaWorld releases preliminary attendance, revenue numbers
• Attendance increased 10 percent
• Revenue projected to be up 9 percent

The Orlando-based company released the preliminary numbers Monday.

According to a news release, attendance increased 10 percent, or about 700,000 guests for the quarter ending on Sept. 30. Revenue is also projected to be up $41 million, or 9 percent.

The numbers are not yet finalized and actual results "may differ" SeaWorld cautioned.

Still, the company has seen growth in both attendance and revenue since the beginning of 2018.

SeaWorld faced public backlash and declining revenue following the release of the 2013 film "Blackfish."

In response, the company shifted its focus to opening new attractions and conservation efforts.

On Thursday, SeaWorld Orlando will celebrate the grand opening of Infinity Falls, its new water raft ride. The theme park is also expected to share a preview of what it has in store for 2019.

Busch Gardens Tampa Bay recently announced plans for a new roller coaster called Tigris. The launch coaster is slated to open spring 2019 in the former site of Tidal Wave. ​