IHOP, the International House of Pancakes, has changed its name to IHob.

The "b," it seems, stands for burgers.

Yes, the company known for flapjacks will now be known as the International House of Burgers.

The company revealed the new name on its Twitter account Monday after teasing the change last week.

"Dear Internet, we abbreciate your batience. Now let's see who guessed right. B-hold!!!," read the tweet.

A video was included with the tweet, showing the "P" being flipped into a "b."

Don't worry, the change isn't permanent, according to the company. It's just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out.

The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus.

"Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of the day," Chef Nevielle Panthaky, head of culinary at the restaurant chain, said in a statement..

The change, however, was met with various reactions from users on Twitter.

"IHOP changed their name to IHOB for BURGERS, Nobody asked for this," one user wrote.

"I'm sorry, but no one goes to iHop for the burgers," wrote another. "WE GO FOR THE PANCAKES! THE PANCAKES."