For Generation X and older millennials, Rock the Vote was their voter registration campaign. But for today's kids, it may be Pokemon Go.
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The mobile game sensation has people out and catching digital critters all over the world. Political parties are starting to use it to catch votes.
And in the politcal game, it truly is "Gotta Catch'em all."
Hillary Clinton herself has mentioned the game in campaign stops. She even hosted a rally at a "Pokestop" before the convention.
Savvy Philadelphians loaded the city with extra Pokestops and Pokemon. Rare Pokemon could be found everywhere if one looked.
Several people said there were groups of players going out to catch Pokemon. But many young Democrats at the Democratic National Convention said they were less than enthused.
Only one student of many who was asked admitted to playing, and they said they were on a Pokemon sabbatical because they were here.
"I'm not sure how I feel about that," another said. We're here to work, she added.
Another said he was even offended by the phenomenon.
"I played Pokemon Blue in high school, and I got bullied in high school. Now, those same jocks are playing Pokemon Go."
Others, however, recognize the potential and are harnessing it. Danielle Glover, vice president of Young Democrats of America, says that although voter registration events typically happen at fairs and festivals, this year, they may take place at Pokestops.
"I don't know how long it's going to be around for, but there's a lot of opportunity," Glover said.
"In Florida, there was a candidate running for office, a young candidate [Dan Horton, Florida House candidate in Key West], and he also realized, 'Look, I can just purchase a lure here and bring young people to me and have conversations with them," Glover said.
In Colorado, a state representative candidate has organized a canvassing event in which Pokemon Go players will help canvass while playing the game.
Glover says she can't think of anything recently that might have had the same draw as this Pokemon Go phenomenon. She says campaigns in general are turning more to social events to reach young people as opposed to fundraisers and more formal events.
"We just need to use this and capitalize on it as much as we can to get the people engaged," Glover said.
