Daytona Bike Week is beginning to wrap up, and with one more day left, businesses have already seen a big impact from the event's 75th anniversary.
The Daytona Chamber of Commerce said business this anniversary year has been huge for everyone, even though the officials numbers aren't out yet.
"Everyone is up, so our vendors are up, sponsors, engagements up, hotels are up and area business is up, and restaurants and all," said chief operating officer Janet Kersey.
Shelly Rossmeyer Pepe's family-owned Harley-Davidson dealership is one of those businesses seeing a boost from Bike Week.
"We've seen an increase in our numbers across the dealership," she said.
For decades, the Harley Davidson Daytona has been going strong at Bike Week in Daytona Beach.
As the week closes out, Rossmeyer Pepe has the memories of when it used to be her father Bruce Rossmeyer on her side.
"It's just been every day we walk through our dealership and we see and feel our dad and know that he's present," she said.
Her father was killed seven years ago in a motorcycle crash and left the business to the family. Rossmeyer Pepe said celebrating 75 years in his name is an honor. She said business has been great, from the crowds of people to the shoppers.
"He would love to see everyone having a great time enjoying everything we built out here," said Rossmeyer Pepe.
It's a good sign for the Rossmeyer family to keep it going, and something promising to keep pushing their father's legacy every bike week.
"We love motorcycles and we love the business and this is something he would be very proud of," said Rossmeyer Pepe.