News 13 on Tuesday unveiled a new, state-of-the-art studio set designed to be versatile and in tune with the way viewers consume news.
"Our vision for this set was to create a multifunctional studio environment that would be flexible, versatile and contemporary," said Alan Mason, vice president of News and Local Programming for Bright House Networks, News 13's parent company.
The modular-designed set is comprised of LED tiles, colorful lighting and the centerpiece: A large array of nine separate monitors.
"We worked with the designers to craft a venue that gives us options for daily news anchoring, special programs such as 'Political Connections,' capacity to do debates or town hall meetings in the studio, and quickly change branding on the set to accommodate both our English-language News 13 and Spanish-language InfoMás news channels," Mason said.
The new set will allow News 13 to respond to new trends for years to come.
"Sets are long-term investments," Mason said. "The new digitized backdrops will allow us to not only change the look for various programs or news channels, but will give us the opportunity to evolve the look and functionality of our newscasts to meet the needs of our audience."
Park Place Studio, a Pittsburgh-based company, created the new set. Some of the firm's other clients include other local television stations across the U.S., including Disney-ABC, plus major sports franchises including the Baltimore Ravens.
The new studio is the latest in the evolution of News 13. The station launched on Oct. 29, 1997 from our original location in the Orlando Sentinel building on North Orange Avenue. News 13 moved to its current location at 20 N. Orange Ave. in December 2005.