Florida Highway Patrol is starting a new campaign in response to what leaders call an "alarming" spike in deadly crashes in the Bay Area.

The plan will include saturating problem roadways, or "hotspots," with officers.

"It's the Arrive Alive campaign. We're focusing more on sports where we have more of a problem, those higher crash volume areas to try and deter crashes," said Trooper Jeremy Cohen.

"Arrive Alive" was introduced in the 1970's, however this campaign is revamped.

Troopers, in conjunction with county and city law enforcement agencies, will focus on hotspots and log their time in those areas via computer. They will then see if the increased patrols are working.

Troopers are also stressing engineering and education as part of the plan. They will be reaching out to local schools to talk about Arrive Alive, and conduct road safety assessments in certain areas.

Data shows the number of deadly crashes taking a 17.7 percent jump from 2014 to 2015. According to FHP records, the numbers increased by another 5.5 percent the first six months of 2016.

The agency also put together maps in each county with red dots which represent a problem area. | Click here to view the maps.

The counties included are Hillsborough, Pinellas, Pasco, and Polk. Those four counties are in the top 20 in the state when it comes to numbers of serious injury and fatal crashes.

FHP leaders say distracted driving, cell phone use, and alcohol are three factors that may have contributed to the spike in serious crashes.

Every quarter, the agency plans to compile crash numbers near the hotspots to see if the new plan is working.