It's no secret that the roads in the Sunshine State aren't the safest -- but some local and state agencies are looking to change that with the Alert Today, Alive Tomorrow campaign.

  • Alert Today, Alive Tomorrow campaign
  • Website and campaign to improve traffic safety
  • Includes Education materials, data, survey

By now I'm sure you've seen the ads on TV. Simple message: Pay attention people.

The fact is not enough people heed the warnings until its too late.

That's why 24 organizations, including Florida Dept. of Transportation, Florida Dept. of Health, the City of St. Petersburg, Lynx Orlando and others, teamed up to create this campaign and website.

The Alert Today, Alive Tomorrow website has a Data section that shows where the problems are the greatest. No surprise, it's in the big cities.

Part of the solution is in the four Es: Engineering, Education, Enforcement and Emergency Response. Links for each can be found under the Campaign section.

A section called Complete Streets talks about how better planning can help people work or ride to work or school on safer-designed streets.

Free Tip Cards are available for groups who want to better educate students, employees, or group members.

The FDOT also wants input from the public. Take a Pedestrian and Bicycle Safety Survey to say why you think the problems are so bad.

Under Resources, the site provides a check list to help you determine how safe or dangerous your individual neighborhood is.

There are also Bike Safety videos on the dangers of riding against traffic, crossing intersections and why riding on sidewalks is not always the safest bet.

So far the campaign is getting great reviews. The final test of its effectiveness will be how many accidents these videos and free materials prevent by changing our laxidaisical attitudes on pedestrian safety.

Bay News 9/News 13 has partnered with the Florida Department of Transportation on its “Alert Today, Alive Tomorrow” campaign. The idea is to make sure we’re all sharing the road with people who walk or ride their bikes, and everyone makes it where they need to be safely. FDOT has all kinds of resources for you on alerttodayflorida.com.